Integrated Marketing Territorial
The priority of tourism policies in any given area is that of increasing the number of tourists, the average duration of stays and encouraging off-season tourism. This can be carried out through the promotion of new types of vacations and especially through the development of both popular and unknown areas and by making cultural, religious, crafts, technological, sporting, environmental and wine and food itineraries attractive through integrated marketing projects. Protec is specialized in the study and preparation of personalized interactive road signs, augmented reality and the placing of enticing images in strategic places. This helps tourists who already have an organized itinerary as well as those who are adventurous and prefer to wander around and be drawn in by a sign which stimulates their imagination. Itineraries aimed at thematic experiences for tourists are in this way made accessible as they are virtual digital systems which are then portrayed by physical signs and therefore make for an easy-to-use itinerary for those following it. We are currently promoting projects with the Società Geografica Italiana, Consorzio Roma Ricerche and l'Isnart.
Getting to know them
Fulfilling tourist itineraries
A careful planning of itineraries allows for a reduction in the number of signs which identify it while still carrying out an efficient sign system. The choice of the signs is carried out based on the historical and morphological aspects of the area, the width of the road, the speed limit and function of the road while maximizing the impact of the itinerary.
Getting there and seeing them
2.0 Technological Installations
The environmental factor is closely linked to the design and is a key element which defines the project standards we adopt while personalizing the installation pointing to the itinerary. Our constant technological innovation allows us to supply added services such as lighting or anti-graffiti in urban areas. All installations are designed to support technological elements aimed at covering a determined area: hot spot, video cameras etc.
Systems of digital communication with the user
Smartphones or tablets are activated when in close proximity to installations pointing to the itinerary and give information concerning the proposed itinerary. They are also able to contextualize the surrounding area: the real world is superimposed with data from Points of Interest (POI) and 3D elements which were or will be present in that place. Creating an app which, once linked to a “hardware” system present in the area, allows for access to these functions enhances not only the area’s utility but also the tourist’s curiosity about it.